events
TUSCAN CREATION FRAGRANCE LINE LAUNCH | FLORENCE
The launch of the exclusive fragrance line inspired by the Tuscan Renaissance took place in Florence. Journalists and influencers from 56 countries came to the exclusive event in part at Palazzo Spini Feroni, the Ferragamo Family’s owned Renaissance marvelous building, and in part inside the Cathedral of Florence. Everything was magical and unique. The launch of the line was a success from every point of view.
AMO FERRAGAMO LAUNCH IN CHINA & FASHION SHOW | SHANGAI
The launch of Amo Ferragamo Fragrance in greater Asia started with a huge event in Shangai during which we also organized a woman’s fashion show starring local KOL, actresses, celebs, and influencers. Lots of fashion and beauty shooting were requested after the show and we also tested with great success a TV promotion that gave great results in terms of sales both of fragrances and fashion.
COLIN FARREL IN MEXICO WITH CONDE NAST LATAM | MEXICO CITY
A powerful media partnership between Dolce & Gabbana Beauty and Conde Nast Latin America was signed to launch the men’s fragrance DG Intenso in the region. Colin Farrell, face of the fragrance, took part to events, talk shows, meets and greets with the press, influencers, consumers, and distributors partners coming from all over Latin America. The 10 days activity had great success, we covered all the Conde Nast titles including Vogue, GQ, and Vanity Fair all around the region with Colin’s dedicated fashion shooting.
MONICA – THE MOVIE PREMIER | LOS ANGELES – NEW YORK
Monica is an important new cinematic masterpiece directed by Andrea Pallaoro, distributed across the U.S. by indie-film champion, IFC. In an ode to the film’s LGBTQ+ community and brilliant story, two exclusive premieres were meticulously curated in collaboration with CAA in L.A. and NYC.
RONALD MCDONALD CHARITY GALA AT LA SCALA THEATRE | MILAN
A prestigious charity soirée was organized in Italy’s famed La Scala Opera House, featuring beautiful baroque music. The objective was to generate funds to support the construction of the first Ronald McDonald House Charity in Milan. Italy’s leading institutions, doners, brands, celebrities and influencers all attended as this exquisite classical music filled La Scala and attendees’ hearts alike. The memorable concert was followed by a gala dinner in Milan’s exclusive Galleria Meravigli. Thank you to all for your generosity and careful execution producing this event.
ULTIMUNE SERUM GLOBAL LAUNCH | TOKYO
76 countries took part to the Ultimune serum stunning revelation launch event in Tokyo. The guests also included press and influencers, everyone had dedicated activities to experiences the Japanese culture, to visit the famous brand’s research laboratories, and to better understand the deep link of Shiseido has with arts and culture visiting brand’s galleries and museums.
