BEAUTY LICENSES DEVELOPMENT

We offer over 20 years of high-level experience in beauty product development. Our expertise across categories includes: fragrance, make up, skin care, body care, hair care, spa treatment, and more.

We have successfully launched start-ups spanning cosmetics areas and developed beauty-licenses for the most famous fashion brands. Among our bigger success stories, founder Grazia Zuccarini headed global development of the three main beauty licenses in the cosmetics sector:

1) Armani Beauty,

2) Dolce&Gabbana Beauty, and

3) Salvatore Ferragamo Fragrances.

With this level of experience, we take care of the entire product-development process: from ideation of the product or of the line, to contact with packaging and formulas suppliers. When the product is ready to be launched, we use all our marketing expertise to place it in the markets with an omnichannel approach. We launch the brand, telling its story — highlighting the deep scientific content of the ingredients and formulas as well as other newsworthy and compelling narratives.